To keep the seasonal styles fresh I sat on the Christmas committee, a team of buyers, VP’s, visual merchandisers, and more to help set the overall trends for the following year. I would travel to surface art shows for inspiration and to buy art for the products and sometimes on the packaging. I helped create new custom illustrations to fulfill specific needs and to save money. I collaborated with the buyers in the creation of their product and packaging concurrently. When new dielines were needed I would work closely with vendors and printers to ensure the to test the packaging to the level of quality the customers expected of the brand. I worked with photographers, set designers, and food stylist as needed for product shots for packaging and the website. I partnered with visual merchandisers to ensure the packaging and the plan to display the product were in sync. Collaborated with writers to help paint an engaging story for the customer while interacting with the packaging. This was extremely important on fragranced items. Prior to full production all vendors sent print production samples for approval.
In packaging, every detail is purposeful and planned.